Title
Social Media Committee
Description

The IPA recognises that social media have created entirely new opportunities for communication and audience engagement. However, psychoanalysis has not been quick to take advantage of them, nor have they become integrated into the IPA's everyday work.

The Social Media Committee will continue the work and remit of the Social Media Task Force by applying a professional focus to the area, and to suggest ways in which the IPA's new communications committees can best take advantage of the new opportunities.

Tasks

The Social Media Committee will:

  • consult with the Website Editorial Board, Wiki Committee, Communications Advisory Board and Head of Communications on IPA-generated content;
  • use existing social media channels, including Twitter, Facebook, LinkedIn, YouTube, Google+, blogs and vlogs, among others, to effectively communicate and engage with the membership and other key audiences in the most effective way;
  • keep the work of the Image Task Force alive by taking on board their conclusions and adding to the initial findings if and when appropriate;
  • implement tools and techniques through which the IPA will reach younger audiences by e.g. becoming active on Snapchat, Instagram and Pinterest;
  • increase the number of Facebook Likes and Twitter Followers by 100% by the end of 2017, and adding at least 50 academic, intellectual and media influencers to the mix;
  • suggest how the IPA's permanent Committees (both communications and in other areas) might engage with, and use, social media.

Composition

The Social Media Committee shall consist of a Chair, plus two representatives from each region; the Chair of the Website Editorial Board, the Vice President, the Executive Director and the Head of Communications shall be ex officio Members. The Committee composition also should include IPSO Members, ideally one from each region as it is felt that this activity would benefit from more IPSO input. The Committee may appoint as Consultants such other Members of related committees as it wishes (Consultants will not be funded to attend in-person meetings).

Way of Working

The Social Media Committee will be expected to do most of its work electronically, using Skype, GoToMeeting, or other free-to-use communication systems. While a staff member may be allocated to provide some professional support to the task force in the implementation of their work, the task force, like all IPA committees, will be expected to be self-supporting for secretarial and other purposes.

Approved by the Board August 2016

Change to committee name approved December 2016

Full NamePositionTerm StartTerm End
Dr. Luis Alejandro NagyChair02/07/201415/08/2017144836
Dr. A. Chris HeathMember08/09/201415/08/2017149252
Mtro. Marco PosadasMember04/08/201415/08/2017155282
Mtro. Alejandro Beltrán GuerreroMember08/09/201415/08/2017155922
Dra. Laura OrsiMember04/08/201415/08/2017106011
Katri OllikainenMember22/12/201415/08/2017159919
Francisco SomarrivaIPSO Representative22/12/201615/08/2017165353
Dr. Romolo PetriniEx-Officio04/07/201415/08/2017106276
Mrs. Alexandra BillinghurstEx-Officio04/07/201415/08/2017143259
Mr. Paul CrakeEx-Officio28/05/201415/08/2017157979